HOOPSFIX EDITOR LAUNCHES OLYMPIC (2012) CAMPAIGN TO PROMOTE BRITISH BASKETBALL
Sam Neter, editor of Hoopsfix.com and fellow basketball fanatic, has officially launched 'Back British Basketball' a blog-site which is the start of an integrated campaign to promote the Great Britain national basketball team (Team GB) and get people in the UK interested and following the team.
Basketball is one of the few sports in the Olympics where the home nation doesn’t get an automatic qualification. FIBA President Bob Elphinston in April 2010 announced that in order for Team GB to secure a place in the Olympics they would need to qualify for Eurobasket 2011, a campaign that begins with their scheduled games this coming August.
The campaign which includes online, some experiential marketing, merchandise and advertising will be seeded out across social media sites including Facebook and Twitter. The site will prompt people to show their support through purchasing branded T-Shirts, downloading banners, twibbons, website badges, desktop wallpapers and other merchandise. Fans will be able to submit photos, videos and comments fuelling the content on the site.
Sam Neter, Editor: Hoopsfix http://www.hoopsfix.com/
‘The fact that Team GB has met and exceeded every goal FIBA has set out for them so far; yet they still don’t have a guaranteed place in 2012 is outrageous particularly given the fact that the UK is the host nation. As a committed fan I intend to drive this campaign and do everything in my power to get the nation on board and increase Team GB’s following ensuring their every chance of success in August’
HYPE BBall fully endorses Back British Basketball and hopes that it will have some effect on the quality of the game and the quality of supporters in the UK just imagine pubs across the nation watching GB Basketball in the EuroBasket 2011 tournament much like people filled pubs to watch England in its World Cup hopes. Basketball is a rapidly growing sport and we need to make sure team GB is at the forefront of that growth.
Contact: Sam Neter, Sam@backbritishbasketball.com 07841591550
